Collegiate Advertising Awards honor VCU … again

Grant Heston | April 18, 2024

Virginia Commonwealth University captured four awards at the Collegiate Advertising Awards this spring. VCU earned two Golds and two Silvers from the judges for the national competition, which honors excellence in marketing and advertising among colleges and universities. Last year, VCU won Best in Show at the same awards competition for its Uncommon brand launch.

VCU earned Gold recognition for its “Unstoppable Graduates” mini-documentary series and for a VCU-branded hype video that ran before athletic events, particularly basketball games. VCU was honored with Silver awards for the redesign of the university’s home page and for the 2023 holiday video. VCU competed in the category for schools with more than 20,000 students.

In 2023, VCU Enterprise and Marketing Communications overhauled the VCU.edu website, the university’s digital front door. This redesign, which won Silver in the Website Design category, included infusing the new Uncommon brand platform into the site and streamlining the content and visual design to make pages scannable and easier to read. The homepage redesign reimagined the prospective student user experience by prioritizing accessibility, navigation efficiency and engaging content, leading to a more immersive and informative experience.

Read more about the awards here.